Blog Archives

Urgent Matters: Time wins over Sell-Outs in Copywriting

Advertisers know how to harness urgency, the feeling that you’ll be missing out on the awesomeness that everyone else gets to enjoy.  The golden news is, there’s a specific kind of urgency that makes people jump into action. You’ll want

Posted in Case Studies

Black Friday ad writers can learn from Cyber Monday lessons

As shoppers look forward to incredible holiday deals this week, advertisers are pulling out every strategy to grab your attention and make you take action.  SpyFu’s new Convertasaurus has uncovered surefire ad copy lessons that could put these Black Friday

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Posted in Case Studies

Curb Your Enthusiasm: Exclamations Aren’t Always Amazing.

Hold on to your hats, guys.  Punctuation doesn’t always steal the headlines, but this changes everything.  When it comes to conversions, there are distinct rules of thumb for when to use exclamation points or drop them from your call to

Posted in Case Studies

Why Use Convertasaurus

You copy writers are risk takers. You get one shot. That’s the challenge with advertising special offers. People already have their guard up, so you have to nail the message if you hope to connect with them. Using copy writing

Posted in News