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Membership has its privileges. But some words are more privileged than others.

Writing subscription or membership ad copy offers its own unique challenges.  The basics aren’t enough.  This isn’t a one-time sale.  Converting a reader into a subscriber means asking for an ongoing commitment, and these calls-to-action play by their own rules.

Posted in Case Studies

How to Score with the Best Dating Words

Ads for dating services can be just as competitive as the ads inside dating services.   When it comes to effectively using the best words in ads for dating sites, the evidence points to two things (that are so obvious that

Posted in Case Studies